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Visual experience

Give your customers an interactive immersive experience
Present and configure your products in an amazing visual experience

What is Visual eCommerce?

Visual eCommerce helps brands increase digital sales by utilizing visual content such as photos, videos, 3D, and Augmented Reality (AR) to create an immersive customer experience.

Image vs text

The human brain processes images sixty thousand times faster than text. Our eyes can register 36,000 visual messages per hour. 80% of information absorbed by the brain is visual in nature.
Source: Shopping Tomorrow Bluepaper 2020

In online commerce, where the digital product experience is crucial, Visual eCommerce ensures the optimal way to convey products. It allows seeing the entire product, from left to right, from top to bottom, from close-up to far away, and in every necessary detail. 

Physical store experience vs digital experience

The physical store is still the only place where we can experience a product with all our senses. Bringing the digital experience as close as possible is an important (future) development. The merging of the two worlds is a logical consequence. For example, through a product QR code in physical stores, directing customers to a digital product experience page with more information. Or by using a cool product customizer with Augmented Reality functionality. 

3D viewer, configurator, augmented reality, and scroll telling

Go for a visual product experience

Present every detail

3D product viewer

Provide customers with a detailed view of your products. Add 3D rendering to existing product photos or replace them entirely with 3D rendering.
Present your products in 3D on category pages, search results, and the product detail page. And if your products are customizable with interesting options, set up the product configurator.

Configure every option

3D product configurator

Let customers choose colors, enter text, add images, and select additional options. Present your customizable products in layered 2D or through an interactive 3D experience. Set dependencies or required options if applicable. You also have control over pricing.

3D configurator van motorhelm
Tablet die een stoel in Augmented reality laat zien
Show products where they end up

Augmented Reality

One of the most innovative ways to give customers an immersive product experience is augmented reality (AR). AR allows customers to virtually experience products as if they were physically present. They can view the product from different angles, zoom in on details, and even interact with the product. This increases engagement and gives customers a realistic view of how the product looks and functions.

Tell your product story, interactively in 3D

3D scroll telling

3D scroll telling is an innovative technique that brings products to life on the screen. It combines the power of 3D visualization with the interactive aspect of scrolling on a webpage, resulting in an immersive experience for the user.

While the user scrolls down, the webpage reveals specific aspects of the product in 3D

Scroll telling van een prullenbak
De Visual eCommerce Business Manager
Manage the product configurator in detail

Model & Preset Manager

Easily create (complex) product configurations through basic models and pre-configured variants while maintaining flexibility for the future.

Set relevant data immediately. Prices, texts, images, dependencies, and exceptions. Set the data needed for the production process right away. Manage it in the model and preset managers.

Integrate the 3D product configurator

Does your organization already have a website or e-commerce application? It is still possible to expand with the visual experience product configurator. The configurator also operates as a standalone web application with, for example, CPQ quote request functionality. Going a step further, a created configuration can be delivered directly to the shopping cart API of your e-commerce solution. This way, you can get started with Visual eCommerce without the immediate need to replace existing applications.

Why 3D in eCommerce?

40% more conversion

The willingness to make a purchase is increased because customers can view everything in detail. No detail goes unnoticed.

Fewer returns

Customers have a better understanding of what they are ordering. It meets expectations earlier, reducing the return percentage.

3D render as a photo

Instead of using traditional product photos or as a addition to them, 3D can provide the solution. By replacing product photography with 3D models, you can save costs.

Product awareness

Let your customers become ambassadors of your product by sharing the cool experience. Innovation speaks.

40% more conversion

The willingness to make a purchase is increased because customers can view everything in detail. No detail goes unnoticed.

Fewer returns

Customers have a better understanding of what they are ordering. It meets expectations earlier, reducing the return percentage.

3D render as a photo

Instead of using traditional product photos or as a addition to them, 3D can provide the solution. By replacing product photography with 3D models, you can save costs.

Product awareness

Let your customers become ambassadors of your product by sharing the cool experience. Innovation speaks.

Why the Visual eCommerce Product Configurator

Suitable for complex products

The model and preset manager make it possible to configure very complex products. This includes dependencies between options, price calculations, connectivity, and text validation.

CPQ - Streamline to the production process

Set the underlying data in the configurator so that the production process can start immediately. All choices made by your customers are recorded in the quotes and orders.

Lead generator for marketing

Use the configurator for cool marketing campaigns. Let customers easily share created configurations as cool designs.

Unique model & preset manager

The platform is designed for product configuration and then expanded for Visual eCommerce. The platform DNA breathes product configuration building blocks.

Suitable for complex products

The model and preset manager make it possible to configure very complex products. This includes dependencies between options, price calculations, connectivity, and text validation.

CPQ - Streamline to the production process

Set the underlying data in the configurator so that the production process can start immediately. All choices made by your customers are recorded in the quotes and orders.

Lead generator for marketing

Use the configurator for cool marketing campaigns. Let customers easily share created configurations as cool designs.

Unique model & preset manager

The platform is designed for product configuration and then expanded for Visual eCommerce. The platform DNA breathes product configuration building blocks.

Visual experience

Visual presentation, experience, and customer journey

Presentation according to a consistent plan

Design system with a component library

The right visual presentation of your content and products is crucial in conveying the right experience. The customer journey should be natural, consistent, and attractive, with a wow factor. To achieve this in the Visual eCommerce platform, a standardized design system is used.

Whether it's hero banners, animated content frames, action buttons, or image sliders, the platform ensures a uniform display.

This is made possible by the component library, which can be easily set up via the linked CMS.
As UX experts, Proud Nerds ensures that the platform offers a streamlined user interface with a logical click flow.

Of course, we present this in the branding of your brand.

Presentation according to a consistent plan

Design system with a component library

The right visual presentation of your content and products is crucial in conveying the right experience. The customer journey should be natural, consistent, and attractive, with a wow factor. To achieve this in the Visual eCommerce platform, a standardized design system is used.

Whether it's hero banners, animated content frames, action buttons, or image sliders, the platform ensures a uniform display.

This is made possible by the component library, which can be easily set up via the linked CMS.
As UX experts, Proud Nerds ensures that the platform offers a streamlined user interface with a logical click flow.

Of course, we present this in the branding of your brand.

Let's talk

Get started with 3D product configuration

We are curious about your ambitions! We would be happy to explain what Visual eCommerce can mean for you within your eCommerce strategy.